The BRIT Awards with Mastercard: Elevating Sustainability at the UK’s Biggest Night in Music
Project Overview:
The BRIT Awards with Mastercard is the most influential night in the UK music calendar: a globally recognised platform with the power to shape industry standards and inspire millions of fans.
With over a decade of environmental reporting behind them, the BRITs appointed Hope Solutions in 2025 as a key strategic sustainability partner to elevate their approach even further. The ambition was to formalise and strengthen their sustainability strategy, embed measurable impact across operations, and use the cultural weight of the awards to drive industry-wide change.
Together, we refined a three-pillar strategy focused on:
- Industry leadership & advocacy
- Inspiring the next generation
- Delivering sustainable operations
Our role was to ensure sustainability was not just reported, but strategically embedded: across suppliers, transport planning, venue transition, waste reduction, catering, and audience engagement.
This included supporting enhanced carbon measurement processes, deepening supplier collaboration, strengthening governance, and preparing for the move to Co-op Live in Manchester - one of the UK’s most sustainable live entertainment venues.
The Outcome:
With a strategic roadmap in place and the transition to a new venue in 2026, the BRIT Awards is setting a new benchmark for how major cultural events can reduce impact while increasing influence. We are in the process of collecting the results, so sign up to our newsletter when we can share the full impact of the project!